Do you know that almost every single month YouTube is logged in by more than 1.9 billion users who watch over a billion hours of video every single day?
Do you know YouTube is one of the most popular social media platforms and a prime source of entertainment in more than 100 countries?
Do you know YouTube has more than 2 billion active users and over 30 million users as its premium subscribers?
Do you know YouTube is uploaded with 300 hours of video by content creators every single minute?
But do you know how YouTube organizes and manages such a huge amount of data being watched and uploaded on it by the content creators living in the world?
Most important one!
Do you know YouTube takes advantage of the power of artificial intelligence (AI) and Machine learning (ML) for smoothing out its different activities and operations?
If not, this article will tell you what key technology YouTube uses to smoothen its operation.
YouTube
As you know YouTube allows you to download, create, watch and upload a variety of content.
And since Covid-19 has gripped the entire world, its dependence has expanded.
Today YouTube is believed to be a safe platform for everyone looking forward to informative, insightful and entertaining content, thanks to the use of AI and machine learning that have turned out to be an exceptionally helpful weapon for it.
YouTube is massively uploaded with many different types of content and engaging activities.
Therefore, the use of AI and ML not only smoothen its cycles but activities, as well.
How YouTube Uses Artificial Intelligence & Machine Learning To Remove Offensive Content
Automatic removal of harmful and fake content
Over the years, social platforms such as YouTube, Facebook, and Twitter have been working hard to deal with offensive content. While nothing can be said what platforms like Facebook, Twitter, and others are doing to frustrate such hostile content, YouTube has adapted and adopted AI algorithms to deal with such content.
The AI algorithms help YouTube in the automatic removal of fake and harmful content.
Earlier, YouTube used to concentrate on Artificial Intelligence (AI) and Machine Learning (ML) for the disposal of almost 11 million videos from its platform. Using the power of artificial intelligence and machine learning, YouTube automatically identified over 75% of the content and succeeded in removing almost 70% of videos with fake and harmful content before any views.
As per the latest Community Guidelines Enforcement Report by YouTube, it has removed the highest number of videos in a solitary quarter, that is, the second quarter of 2020.
Among the 11.4mln recordings that the platform disposed of amid the second quarter, nearly 10.8mln of them had been put down by the initiatives taken by AI researchers.
Misleading information, spam, violence, and child safety are the major grounds why YouTube has removed them from its stage. As per the report, it hauled off 1.9 shows/channels as they featured 90% of misleading and spam content reported cases.
What are the “up next” features and new effects on Videos?
The way toward exchanging video backgrounds has continually been attainable still it remained a complicated process.
AI researchers at Google created a neural to remove backgrounds on videos without the need for specific gear.
The researchers made this algorithm cautiously labeled imagery that enabled the algorithm to know patterns, which brought about a fast system that could match the video.
If you use YouTube’s “Up Next” feature, you’ll find this attribute bubbling with AI.
Since there are constant changes in the dataset on YouTube as users keep uploading videos every minute, YouTube felt the need for artificial intelligence to take control of its suggestion engine so that it couldn’t give the feel of suggestion engines like Netflix or Spotify. Rather its engine should allow for handling current recommendations as users keep adding new content to the platform.
No relaxation for age limitations
YouTube is now all set to embrace an advanced artificial intelligence to make sure that youngsters cannot have access to content produced particularly for a mature audience.
Since outset, this world’s largest content producer platform has always been setting up an age bar for children, so its hailed content also comes with age doors.
It was 2017 when YouTube leveraged the power of machine learning to remove such videos. At present, it is again looking forward to adopting an innovation that can help it achieve content appropriateness for adults/mature audiences.
So, the above-mentioned are the ways in which YouTube leverages artificial intelligence & machine learning for smoothening its various activities and processes.
After reading the article about how YouTube uses artificial intelligence to remove offensive content, we hope that you would like to know more on how artificial intelligence can benefit your business by smoothing out its operations.
If you have any questions about how the use of artificial intelligence and machine learning can help you in your business growth, feel free to ask us anytime, we would be more than happy to answer them in the comment section below.
